Success Story

Tutrocito

+303 % revenue | +96 % ROAS | -51 % CPA

Google Ads, Meta Ads & SEO

B2C Home & Lifestyle Startup

From national growth → to international expansion

+303 % revenue    |    +96 % ROAS    |    -51 % CPA

“I’ve been working with alGenio for a year now, and the growth we’ve seen in our ecommerce has been incredible.

They’re not just digital marketing experts—they’re also incredibly responsive and always willing to tackle any question or challenge that comes up.

They stay on top of the latest trends and adapt their strategies to align perfectly with our goals.

I’m convinced partnering with them was the best decision we could have made, and I’d recommend them to any business looking to scale.

Thanks, alGenio, for being such a great team!
                              Jorge Geniz – COO at Tutrocito

The Results

Google Ads     +303 % revenue    |    +96 % ROAS    |    -51 % CPA  

We saw a clear jump in profitability and total revenue from the very first month. As performance kept improving month over month, we tripled total revenue within 8 months.

Our strategy focused on low-funnel campaigns, including Search, Shopping, and Dynamic Remarketing. We grouped product categories by margin to optimise efficiency and flagged new category and product opportunities to keep scaling. The next step? Expanding into new European markets.

We reinforced this with Meta dynamic remarketing campaigns, using product catalogues and custom audiences (website engagers, customer lists, and lookalikes). A portion of the budget also went into mid-funnel tactics like Google Discovery campaigns and Meta new audience outreach.

 
Technical SEO     +228 % qualified traffic   |   +127 % sales   |    +177 % de revenue

Within just the first two months, we tripled qualified traffic thanks to focused technical fixes, including improved indexation and internal linking.
From here, the plan includes expanding product categories, implementing CRO improvements, and progressing with the international SEO rollout.