Success Story

South Summit

+78 % sales | -17 % CPA

PPC & SEO

Ticket sales

International Market

+78 % ticket sales  |  -17 % CPA

“With a small team, very ambitious goals—both nationally and internationally—and no previous campaign history, we began working with alGenio 17 months ago. From day one, their team gave 100% as if they were part of our own. They analysed our environment and needs in depth, and through daily tracking and detailed performance analysis, they managed to maximise our investment, resources, and results.

All that knowledge helped us shape our second strategy, where we broke records and exceeded every goal we set. We consider ourselves incredibly lucky to have found a team with such expertise, experience, and commitment.”

Isabel Castillo – Head of Marketing & Communication at South Summit

The Results

Google Ads  +78 % sales | -17 % CPA 
One of the biggest challenges in marketing South Summit is convincing international audiences to purchase a ticket that involves travel costs on top of an already high-value entry. That’s why our campaigns were built around guiding users through the entire sales funnel—starting with value-focused messaging, followed by remarketing, and finishing with the sale. Our strategy allowed us to increase international conversions while lowering acquisition costs, setting the foundation for future editions of the event.
International SEO  +122% goal value  | +142% organic traffic
Through technical optimisation and strategic content planning, we significantly boosted the value generated through organic search, attracting more relevant visitors and driving sustained growth.
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