Success Story
Robata Barcelona
+91 % confirmed bookings | +113 % increase in diners
PPC / SEO / Web Design / Content Marketing
B2C Hospitality
Local market
+91 % confirmed bookings | +40 % organic traffic
After taking over the Google Ads campaigns, we saw a substantial reduction in cost per booking, alongside a dramatic increase in volume. The strategy was 100% aligned with the business’s objectives. These results opened the door to explore new advertising channels, like TikTok Ads.
We completely redefined Robata’s SEO strategy in 2023. The number of ranked keywords doubled, and visibility increased by 180%, positioning Robata as a local reference in high-end Japanese cuisine. A focus on quality link building, combined with strong technical and structural development, led to a surge in monthly organic bookings.
While initial efforts focused on driving immediate bookings, we also built a long-term growth strategy. This included turning repeat diners into loyal brand advocates and capturing the attention of users likely to visit the restaurant in the near future.
This dual approach allowed us to expand our targeting to include international visitors to Barcelona and explore This dual approach allowed us to expand our targeting to include international visitors to Barcelona and explore other ad platforms to broaden reach even further. to broaden reach even further.
Of course, Robata’s food quality and excellent customer service did the rest. The restaurant has steadily grown its reputation and foot traffic, attracting more people eager to experience authentic Japanese cuisine.
Robata already had strong foundations, but their brand visibility and online performance had plenty of room to grow.
With Google Ads, we began by targeting high-intent audiences around the restaurant’s location and areas with proven loyalty. The campaigns were designed to drive bookings, but also to capture the essence of the Robata experience.
Later, we complemented the paid campaigns with a solid SEO and content strategy, often overlooked by businesses with lower digital maturity. This allowed Robata not just to appear in ads, but also to rank organically in relevant search results, reinforcing their presence and authority online.